Case study / Educational brand

Turning expertise into a stronger digital learning brand.

Tathagat Media designed the landing pages, course creatives, social content and videos for Anshul Kapoor's educational brand, so that a serious subject feels clearer, warmer and easier to follow.

Client
Anshul Kapoor
Brand
PPI, a learning community
Our work
Landing pages, course creatives, social content, video
Anshul Kapoor seated in his office in a light blue blazer, with a bookshelf and a monitor behind him
Social post by Anshul Kapoor with the line Small actions compound over time

01 / The brand

A learning brand built around one clear model.

Anshul Kapoor is a financial growth coach. He teaches through structured programmes and a community of learners, with live sessions, workshops and a shared space to ask questions.

The SLXY model

The SLXY model is the coach's structured approach to studying personal finances. It sits at the centre of the programmes, so our job was to make it easy to recognise and easy to follow wherever people meet the brand.

Anshul Kapoor seated in an armchair holding a cup, with a stack of books and a plant on a side table

02 / The opportunity

Make a serious subject feel clear, human and easy to follow.

We treated this as a design and communication opportunity: one consistent voice and look, from the first screen someone sees to the last frame of a video.

  • Clearer communication

    One idea at a time, in plain language, with the programme names easy to find.

  • Stronger presentation

    Programmes shown as one family, with the same colours, type and signature on every piece.

  • A more engaging experience

    A human face, real events and a steady rhythm of content that people can follow and share.

Knowledge with action becomes power.

Anshul Kapoor, from his social content

03 / What we made

One brand, carried across five kinds of work.

  1. Landing page enquiry section with a contact form beside a black and white portrait of Anshul Kapoor
    01

    Landing pages

    A clear page structure that opens on the coach's portrait, moves through short sections and ends at a simple enquiry form.

  2. BASE event backdrop in navy and gold with the PPI logo and the line Every legacy should pass on, beside a speaker
    02

    Course and programme creatives

    BASE, RIDE and FUEL presented as one family, with the same colours, type and logo on every piece.

  3. Social post: Knowledge with action becomes power, on a teal background with a faint portrait
    03

    Social content

    Quote cards built on one template: a short line, a portrait, the signature and the logo.

  4. Frame from the BASE event film: a group of attendees standing together in front of a Welcome screen
    04

    Video content

    Event films and short videos that carry the same look from the screen into the room.

  5. PPI logo in teal and grey
    05

    A digital communication system

    Shared colour, type, signature and logo placement, so a landing page, a post and a film all read as one brand.

04 / Landing pages

A learning page that leads with a person.

The landing pages open on Anshul's portrait, move through short sections in plain language and finish at a simple enquiry form. Scroll sideways to see three screens.

  1. Enquiry formView full size

    Landing page enquiry form headed We are here to kick-start your growth from scratch, beside a black and white portrait

  2. Call to actionView full size

    Landing page call to action with a Sign Up Now button beside a portrait of Anshul Kapoor with a book

  3. Alternate form layoutView full size

    A second layout of the landing page enquiry form, beside a black and white portrait of Anshul Kapoor in front of a bookshelf

05 / Social and video

Words people can pass along, and films that show the room.

The social posts share one recognisable template: a quote, a portrait, the signature and the logo. The films carry the same look into the events.

Social post: Actions without consistency remain fruitless, with Anshul Kapoor speaking on stage
Social post: Knowledge without action is waste of time, energy and efforts
Social post: When your behaviour gets changed, your whole trajectory gets changed
Social post: Knowledge with action becomes power
Social post: The idea is to learn the market methods, not predict them
Social post: Small actions compound over time
BASE event film. A highlight film from the programme, ending on a group photo of the room. It plays only when you press play.
BASE finale film. Branded opening and closing animation around an on-camera message from the event. It plays only when you press play.

06 / The people

Learning is easier when you can see who is in the room.

Portraits, programme events and the community, shown as they are.

Anshul Kapoor standing with three other people in front of a large screen showing a market chart at a programme event
Anshul Kapoor with a hand on his chin, looking thoughtful, in a navy shirt
Five attendees posing in front of a lit I love PPI sign at a BASE event
Anshul Kapoor presenting a trophy to an attendee on stage at BASE 2024
A large group of attendees and the team posing together in an event hall
A speaker holding a microphone beside Anshul Kapoor and another guest in front of a screen at a programme event
Attendees and the team standing together in front of a Welcome backdrop
Attendees seated at tables with laptops in a hotel conference room

What changed for them

In their words

  • Sir's commitment and openness inspire us to excel. Thank you for empowering me!

    Ms Namrata AgarwalMarketing Consultant

  • I have also found a group of like minded people who I really enjoy spending time with.

    Mr Gaurav JhunjhunwalaBusinessman - Delhi

  • Very excellent, before the course I was very afraid with the stock market, was keeping myself distance with it. Now I am comfortable dealing & trying to learn more by following the system. Thank you Anshul sir

    Mr Naresh AgarwalBusinessman - Mumbai

Quoted as shown on the landing page we designed. Some are excerpts.

What this shows

Strategy, design, content and digital presentation, connected.

Tathagat Media worked across the landing pages, course creatives, social posts and videos so that Anshul Kapoor's learning brand looks, sounds and feels like one thing.

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