Case study / Cafe brand & packaging

Coffee Bond, with something to say.

A Noida cafe brand, and one leaf logo carried across what a guest touches and sees: the cup, the coaster, the takeaway box, the menu and the content around them.

Client
Coffee Bond
Where
Noida
Industry
Cafe and hospitality
Our work
Packaging, print, content
Two hands hold up Coffee Bond paper cups beneath the lit yellow neon Coffee Bond sign, in a dark cafe
TRUE COFFEE CULTURE · TRUE COFFEE CULTURE ·

01 / Starting point

One brand, many surfaces.

What we made

Paper cups, coasters, takeaway boxes, a paper bag, four brew boxes, an in-store menu cover, two summer drinks flyers and a short behind-the-bar film.

How we approached it

Treat every piece as part of one set. A guest who meets Coffee Bond on a cup, a box or a flyer should recognise it on the next.

Yellow for energy. Charcoal for calm. One leaf on everything.

02 / Decisions

Four choices that shaped the work.

  1. 01

    Build everything from one leaf.

    The leaf logo appears on the cups, coasters, takeaway boxes and menu cover, so the brand is recognisable from any one of them.

  2. 02

    Yellow is loud, charcoal is calm.

    The paper cups and one takeaway box are bright yellow; the coasters, the other box and the menu cover are charcoal. Yellow brings the energy, charcoal keeps it grounded.

  3. 03

    Give small objects a job.

    The takeaway boxes carry QR codes and a thank-you panel, and the paper bag explains how to order ahead through the app. The packaging does more than wrap.

  4. 04

    One pastel per box.

    The four brew boxes share one structure and each gets its own pastel, so they are easy to tell apart. Names shown are as printed on the artwork.

03 / Identity

One leaf, every surface.

The leaf logo sits above a stacked COFFEE BOND wordmark. It holds its shape on black, charcoal, yellow and warm white, which is what lets it travel across everything below.

The Coffee Bond leaf logo on four backgrounds: black, charcoal, yellow and warm white
The same mark on four grounds: black, charcoal, yellow and warm white.

04 / Packaging and touchpoints

Every object people touch carries the brand.

Paper cups, coasters, takeaway boxes, a paper bag, brew boxes and a menu cover share the leaf logo, a yellow-and-charcoal palette and a line-icon pattern.

Three yellow Coffee Bond paper cups with the leaf logo and the words True Coffee Culture, floating against a yellow background
Paper cups. Yellow cups with the leaf logo and “True Coffee Culture”.
Dark square and round Coffee Bond coasters printed with the leaf logo and the words Specialty Coffee Shop
Coasters. Square and round, charcoal with the leaf mark.
Charcoal Coffee Bond takeaway box shown flat and assembled, with a line-icon pattern, QR codes and a thank-you panel
Takeaway box, charcoal. Line-icon pattern and QR codes outside, thank-you note inside.
Yellow Coffee Bond takeaway box shown flat and assembled, with the same line-icon pattern and thank-you panel
Takeaway box, yellow. The same layout in the brand’s loud colour.
White paper bag mockup with a line-icon border, a short message panel and a Tired of Waiting panel with numbered steps
Paper bag. A “Tired of waiting?” panel explains ordering ahead through the app.

Brew boxes, one pastel each

  • Brew box artwork labelled Bond No. 7, in pale mint green Bond No. 7
  • Brew box artwork labelled Cascara Coffee, in warm beige Cascara Coffee
  • Brew box artwork labelled Heavyweight, in pale lavender Heavyweight
  • Brew box artwork labelled Spector, in pale sky blue Spector

Names as printed on the box artwork.

Cover of the Coffee Bond in-store food menu: charcoal with the leaf logo and the words Food Menu
In-store menu. A charcoal cover with the leaf logo, matching the packaging.

05 / In the cafe

The cafe and the cup.

Photography of the space, a pour-over setup, plates and drinks.

A hand pours hot water from a gooseneck kettle over a pour-over coffee setup on a wooden table, among plants
A small wooden cafe table with a cappuccino, a croissant, a cookie and an open book
Two plates of toast with microgreens, one topped with avocado and pickled onion rings and one with ricotta and chilli oil, on a wooden board
Coffee being poured from a glass server into a grey cup on a wooden table beside a pour-over stand
A wooden table in front of a tan leather sofa, laid with cookies, a loaf cake, a croissant and a dessert
Three small glasses of coffee, from dark espresso to a milky coffee, on a round wooden paddle
  • A latte with art in a yellow Coffee Bond cup on a wooden board, with cinnamon sticks
  • A tall glass of iced black coffee on a square wooden coaster against a pale background
  • An iced chocolate coffee topped with cream and cookie crumbs, with chocolate pieces scattered around
  • A tall glass of orange-coloured iced drink with an orange slice, on a cork coaster

06 / Promotion and content

Content that looks like the same cafe.

Two summer drinks flyers and a short behind-the-bar film carry the leaf logo, so a poster, a post and a cup all read as Coffee Bond.

Behind the bar, about 20 seconds. Close-ups of the espresso machine, a grinder full of beans, milk being steamed and latte art being poured, with Coffee Bond cups on the shelf. It plays only when you press play.
Coffee Bond flyer headed Not Just Cold. Bold. showing four iced drinks: iced matcha latte, plant protein smoothie, coconut Vietnamese and iced aerocano
Summer drinks flyer: four iced drinks, named on the image.
Coffee Bond flyer headed Too Cool To Be Just Coffee, showing four iced coffee drinks on a wooden table against a blue sky
A second summer flyer in a brighter, more playful style.

07 / Creator collaborations

Creators told the story in their own voices.

Part of the promotion was creator-led: short reels from people visiting the cafe, in their own words and their own style. Two are shown here with the client’s approval. Creator names and accounts are left out.

  • First-visit stories
  • Cafe walk-throughs
  • Drink close-ups
Golden I outlet, 15 seconds. The storefront, the bar seen from above and a latte being poured.
The cafe, about 20 seconds. Latte art, the shelves, the menu, pasta, a matcha drink and the terrace.

08 / Campaign performance

What the campaigns reported.

Paid campaigns ran on Google and Meta to point people to the cafe. These are the figures from the source document, shown as stated.

Google Ads

4,957 direction requests in total

Golden I
3,839
Sector 29
1,118

Direction requests are people asking for directions to an outlet. They are not visits, purchases or customers.

Meta Ads

Unique reach
58,400
50% video views
9,800
Engagement rate
4.2%
Get Directions click-through rate
6.1%
Profile visits
740

Reporting period not stated in the source document.

09 / Purpose

What the work was built to do, and what we are not claiming.

Every piece above had a job. Here is what each was designed to support, kept apart from the campaign figures.

Designed to support

  • Standing out. One leaf mark and a yellow-and-charcoal look that stay recognisable across a cup, a coaster and a menu.
  • Coming back. Packaging that says thank you and gives people a next step: QR codes on the takeaway boxes, ordering-ahead steps on the bag.
  • Being found and shared. Drink photography, flyers and a short film made to promote the store and be passed along.

What we do not claim

The campaign figures above are as stated in the source document, with no reporting period. We do not state returns, revenue or profit, and none is promised.

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