Case study / Brand, content & digital

Bringing Uttam Electric’s brand identity to life.

Over six months, Tathagat Media worked with Uttam Electric across identity, product communication, social content and its digital presence — from logo and sales collateral to AI-assisted videos and a Framer website with Razorpay integration.

Client: Uttam Energy Solutions LLP
Brand: Uttam Electric
Industry: Electric mobility and energy storage
Engagement: Approximately six months

Uttam Electric 24V 100Ah inverter battery with the Uttam Electric product sticker design applied

01 / Project brief

One brand, many places it has to show up.

Uttam Energy Solutions LLP, through its Uttam Electric brand, works in electric mobility and energy storage. The brief was to give the brand a consistent visual and communication system — from the logo to product information, social content, video and a website that can take payments.

Across roughly six months, Tathagat Media handled each of those layers so they could be used together rather than as separate, one-off pieces.

ABe recognisableA logo and identity that can sit on products, print and screens.
BExplain the rangeBrochures, presentations and flyers that make battery specifications easy to scan.
CStay presentManaged social content and AI-assisted video for products, offers and seasonal moments.
DSell onlineA Framer website with Razorpay integration for the digital experience.

02 / Brand identity

A mark built to travel.

The Uttam Electric logo combines a UE monogram with a lightning motif, a bold wordmark and the line “Powering a greener tomorrow”. It was supplied as black artwork and in two metallic variations.

Primary logoBlack artwork on a light background — the base version of the mark.

Metallic variation AA dimensional, brushed-metal finish of the same mark.

Metallic variation BA second finish of the same mark — a variation, not a separate identity.

03 / Product communication

Technical products, made easy to read.

Batteries are bought on specifications. The brochure, flyers and product sticker put voltage, capacity, warranty and use cases into a layout the dealer or customer can scan quickly — all in the same dark, green-accented visual language.

Product catalogue

A multi-page brochure that introduces the company, then walks through each battery range with its specification tables and applications.

Catalogue page introducing Uttam Electric with a factory floor photograph — **Company introduction**Who the company is and how it works.

Catalogue page of lithium-ion e-bike batteries with specification tables — **Range pages**Product photos paired with chemistry, size and voltage tables.

Catalogue page showing areas of business including electric vehicles and solar inverter batteries — **Areas of business**Where the batteries are used, from EVs to solar.

Product flyers

One flyer system, reused across ranges. The 48V, 60V and 72V flyers share a structure so variants can be compared at a glance; the application and cell flyers show the same system working for other audiences.

Uttam Electric 48V Power flyer for two-wheeler EV batteries with variant specifications — **48V range**Variants, specifications and warranty badge in a repeatable grid.

Uttam Electric 60V Strength flyer for two-wheeler EV batteries — **60V range**The same layout adapted for a different voltage family.

Uttam Electric 72V Beast Mode flyer for two-wheeler EV batteries — **72V range**Consistent structure across the full EV range.

Uttam Electric inverter battery flyer showing a family at home with the headline Power That Never Stops Your Home — **Home backup**Ties inverter batteries to everyday household use.

Uttam Electric solar inverter battery flyer with four capacity variants — **Solar inverter range**Application imagery with capacities and technical detail.

Uttam Energy Solutions high-performance 3.7V cell flyer with DMEGC partner branding — **Cell flyer**Cell specifications for trade buyers. Supplier branding is shown as supplied.

Product sticker design

The sticker brings the Uttam Electric mark, capacity, warranty badge and key claims onto the battery itself, so the product explains itself at the point of use.

Shown as a design application on a battery mockup.

Uttam Electric 51.2V 100Ah LFP solar inverter battery with the sticker design applied to its front panel — **Sticker applied to a 51.2V 100Ah battery**Logo, capacity, 60-month warranty badge and usage cues in one label.

05 / Video

AI-assisted films, built for vertical screens.

Three vertical videos extended the identity into product explanation and calendar-led moments. They load only when played.

Explainer videoA product-led film for the Uttam Electric range, 0:39.

Festive Diwali filmA seasonal piece carrying the brand into a festive context, 0:34.

Independence Day reelA short-form social video for a calendar-led brand moment, 0:52.

06 / Delivery summary

What Tathagat Media delivered.

Eight connected deliverables over roughly six months. Items marked “In scope” were part of the engagement but aren’t shown on this page.

01Brand identity and logo variationsShown above
02BrochuresShown above
03Corporate presentationsIn scope
04Flyers and product sticker designShown above
05Social media managementShown above
06AI-assisted videosShown above
07Framer websiteIn scope
08Razorpay payment integrationIn scope

This page documents the work delivered. It doesn’t report business results such as revenue, leads or conversion.

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